Moralen

Moralen (The Moral) wants to promote a sustainable society, with messages in the form of products. 50% of the profits will be distributed equally to the NGOs: Eden Reforestation and the Danish Nature Fund.

The first message is 'Your Car Stinks'. A series of t-shirts that share a wish for motorists to think about limiting their driving, and opting for the bike or public transportation whenever possible. Of course, electricity does not stink as much as petrol or diesel, but everyone should think about cutting unnecessary consumption and taking care of our planet and each other.